Four Social Media Strategies that Work

If we know one thing about today’s consumer, it’s that they are communicating online. According to the 2009 NAR Profile of Home Buyers and Sellers, more than one-third of home buyers looked online for properties as their first step in the home-buying process last year.

Developing a social media strategy allows agents to start conversations and interact with potential clients online without the pressure that comes with traditional marketing methods. While a balance of various types of traditional and new marketing methods is ideal, agents who spend time developing a solid social media strategy can build top-of-mind awareness for buyers when they start their home search online.

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