Administration Makes Foreclosure Help a Public Service in New Ad Spots

Faced with growing criticism of its Making Home Affordable foreclosure prevention program, the Obama administration is turning to the tried and true method of advertising to raise public awareness of the program and encourage homeowners who are struggling with their mortgage payments to seek assistance from the federal government.

The Advertising Council, in partnership with the U.S. Treasury and HUD, announced plans Wednesday to launch a national public service announcement (PSA) campaign about the Making Home Affordable program.

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