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Video marketing has been trending upwards for the past several years. Homebuyers love watching real estate-related videos to aid them in their homebuying journey. In general, most people prefer to watch a brief video on a topic than to read a long block of text. Before you invest in your video marketing, you need to have a clear strategy in place. With this, here are a few important considerations for your real estate video marketing strategy.

Consider who will benefit from your videos 

Who is your intended audience? Before you spend time and resources on any marketing campaign, you need to define who you are trying to reach. This is where many businesses go wrong with their digital marketing efforts. When creating video content, you want to think long and hard about who is going to benefit from your videos. This will help you tailor your content to reach a more specific audience. 

Determine the lengths of your videos

In most cases, you want to keep your videos on the shorter side. This is because most people will not sit through a video that spans several minutes. You also want to have some consistency when it comes to the time lengths of your videos. In other words, try to make sure that your videos fall between a designated time span.

Promote your website

A strong web presence will help you attract more leads. A website that outlines your services and everything your business brings to the table will help you stand out from competitors. Use video marketing across your social media channels to promote the functionality of your website.

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